For many businesses in the energy industry, the challenges of the past few years has provided clear and simple routes forward to new product or service creation, innovation, agility, new markets and new customers.
Often, the complexity of the dynamic across customer and supplier relationships, capability restrictions, shareholder pressures and demands has meant seeing the wood for the trees has not been straightforward and still remains a real burden on the shoulders of business leaders. Working with many companies in the sector, we have successfully developed and customised an approach that uses classic marketing approaches and the best independent at the heart of a business’s growth strategy.
Discover value in the new reality
The first phase in our process requires a gentle slow down and some time for inner and outer reflection. A real hard look at oneself, the truth behind what we are, have become (no smoke and mirrors) and some challenging talk.
Pivotal to this of course is seeking the external customer view and perspective. On their terms, in their language, at their pace and in their style. Besides it is what is behind their decision making that holds the secret nugget to one’s future success – let them tell their story because they have the beginnings of all the answers we need.
Diagnose value opportunities in the new reality
Secondly the melting pot that stirs up all the facts, the stats, the figures, the feedback is magically (with our dedicated know-how) turned into some clear thinking about the real deal, the real problem, the real challenge; ergo the real opportunity.
Keeping things simple, straightforward and clean thinking is central to our process – in such a technically advanced, complex and rich sector, bringing language and communication back to basics is often as refreshing and rewarding itself as a process for everyone involved than indeed its impact on the outcome.
Design your value in the new reality
And only then does the strategy evolve, the creative thinking accelerate and the creation of an informed, detailed, comprehensive, focused, detailed plan of attack gradually develop.
Of course – no-one in their right mind would build their house on sand. So why on earth would anyone spend time and resource on “marketing” without a clear value proposition, unique and differentiated communication platform, focused direction and understanding of what success looks like at the end?
If you are ready to face the new reality and use a proven process to create value and some break-through ideas help you get there, please let me know and we would be delighted to meet at Offshore Europe next week.
Attending Offshore Europe this year?
Start this process now and kick-start your own Discovery phase by capitalising on your presence at Offshore Europe.
- Make sure you or a team member attends relevant speaker sessions and workshops throughout the week to help inform and bring new insights on the industry to your team
- Ensure you manage live tweeting @SPE_OE and use the hashtag #OE17, taking and using photos of the day and tagging where appropriate
- Connect with relevant media contacts present at the event
- Be rigorous on collating new contact information and recording agreed follow up actions
- Ask visitors to your stand and those you meet about the challenges they are facing, listening for clues as to how your company and offering can help them solve problems
If you are ready to face the new reality and use a proven process to create value and some break-through ideas help you get there, please let us know and we would be delighted to meet you at Offshore Europe next week.
Get in touch and let’s talk!