A SMALL STITCH IN A HUGE TAPESTRY

16 April 2019

Our latest recruit Lisa Robshaw reflects on her first client with Genoa Black.

It is a huge honour for us to be working with the fantastic team at Live Borders and Scottish Borders Council on the branding and marketing strategy for the world-famous Great Tapestry of Scotland visitor attraction in Galashiels, opening in 2020.

This multi-million pound investment will create a permanent home for the Tapestry that provides a fascinating presentation of Scotland’s history, handcrafted by over 1000 stitchers across the country. The new attraction will undoubtedly attract visitors locally, from across Scotland and further afield to Galashiels, cementing the reputation of the Scottish Borders as a diverse and inspiring area of the country to visit.

As one of my first projects here at Genoa Black, I’m really pleased to be able to bring my knowledge from 11years experience in heritage tourism marketing and apply Genoa Black’s strategic approach to provide the team at The Great Tapestry of Scotland with a brand and marketing approach that is both authentic and ambitious.

Our workshop back in January with stakeholders key to the Tapestry was energetic and fascinating– the passion for the Tapestry was plain to see – and Vicki and I had plenty of inspiration to take back to the office that would become the bedrock for the new brand strategy. Last week saw the brand come to life as theLive Borders team introduced the new attraction to the world’s travel trade at VisitScotland Expo in Glasgow. Personally, I can’t wait to see the Tapestry’s new home in 2020 and will be proud to have been a small part of it.

  • Connect with Lisa on LinkedIn.

 

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