international breakthrough

Join our 4 day peer learning programme and get a clear and actionable international growth plan to maximise your business potential overseas.

To attend and exhibit at one industry trade show in 2018 can be upwards of £15,000 or more. In this climate, it is essential to be prepared. Do you have a clear plan that ensures you are achieving your objectives and, most importantly, a return on your investment?

Our International Breakthrough programme will strengthen and prioritise your sales and marketing by helping you develop an actionable plan. We will help to differentiate you from your competitors overseas, whilst mitigating risks, win new contracts and see a return on investment.

Download our International Breakthrough Flyer, or get in touch with Claire Kinloch, for further programme information.

TRIED & TESTED

A refreshing, tried and tested approach to strategic international business growth planning

EXPERIENCE

An internationally experienced team and speakers in business growth, strategy development and sales and marketing

NETWORKING

A dynamic peer learning and creative environment

FAST TRACK

A fast track route to developing a detailed, customised, confident and informed action plan

INTERNATIONAL BREAKTHROUGH PROGRAMME CONTENT

INTELLIGENCE & INSIGHT

What do you need to know about your market, region, customer and buyer?

MARKET POSITIONING

How to position yourself in a way that is differentiated, unique and creates added value

FUNNEL & PIPELINE

Plan the customer journey: from brand awareness to purchase order

BIDDING & WINNING

Mitigate the risk of failure through a clear bidding and winning strategy

NEW MARKET ENTRY

Develop an informed and considered sales strategy that is right for you, your market and target region

MARKETING ACTIVATION

Plan the marketing support required to make your international sales a success

CULTURE COMMUNICATIONS

Understand the cultural implications and considerations that are required in your target regions

SMART PLANNING

Create, and leave with, a clear, considered and actionable plan and the confidence to take it forward in your business after the programme

PROGRAMME SCHEDULE FOR 2018

MAY 2018

Day 1 – Thursday 10
Day 2 – Thursday 17
Day 3 – Thursday 24
Day 4 – Thursday 31

NOVEMBER 2018

Day 1 – Thursday 08
Day 2 – Thursday 15
Day 3 – Thursday 22
Day 4 – Thursday 29

If you need:

  • Access to industry expertise, knowledge, tools and techniques in order to help you build a plan that is right for your business, sector, ambitions and resource
  • Confidence that investment in market entry and/or growth activities will reap rewards for your business
  • A clear, customised plan and structure that will enable you to execute international activities effectively and efficiently

…then please contact Managing Director, Claire Kinloch, at claire@genoablack.com

For further information, please download a copy of our International Breakthrough Flyer or take a look at how we have helped other businesses to breakthrough internationally.

The International Breakthrough Programme was perfectly timed for Polaris Learning. The focus of the programme meant that we were able to take an immense amount of learning and ideas back to the work place after every workshop. The programme gave us the focus and insight to re-think key aspects of our marketing strategy, in particular our value propositions, market positioning, which countries we target, how we approach them and how to minimise risk and make the most of opportunities. The programme focuses on international marketing but we have been able to apply the approach across our whole business.
- Helen Rush, Business Development Manager, Polaris Learning