New Market breakthrough

Develop an informed, insightful and confident understanding of your new customers or new markets.

Our comprehensive, insightful and creative approach to new market strategy development will give you the information you need and ability to mitigate risk when considering new customer, sectors or regional markets for growth.

Take a look at how we have helped our clients to breakthrough into new markets.

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TRIED & TESTED

A tried, tested and proven approach to new market feasibility projects

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CUSTOMER INSIGHTS

Development of an informed and confident Customer Value Proposition based on internal and external industry and customer insights

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MARKET POSITIONING

Creation of new market positioning and brand proposition for customers

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BRAND VALUES

Renewed, articulated brand values and improved customer experience

If you need:

  • The potential “size of the prize” in new markets
  • The competitive and alternative set in specific markets and regions and how they position themselves
  • What customers really think about your offering and brand experience.
Get in touch with our Managing Director, Claire Kinloch by emailing claire@genoablack.com.
The development of the Tomatin Life campaign was both engaging and fascinating. Discovering the uniqueness of Tomatin as a distillery and the commitment and unwavering passion of their team, inspired a campaign that was authentic and compelling. Supporting the team at Tomatin with the launch of their most coveted and rare Single Malt to date was a privilege for the team involved and one we were proud to be a part of.
- Gaynor Duthie, Client Services Director, Genoa Black.