Gray & Adams

Sector : Manufacturing

Retained marketing team for the leader in temperature-controlled vehicle manufacturing.

Gray & Adams was established in Fraserburgh, Scotland in 1957 by the Gray family. Since then, it has grown from a local business to a nationwide employer and the market leader in the production of temperature-controlled distribution solutions.

Genoa Black has worked as a full service, strategic marketing partner for Gray & Adams since 2016.

As a full-service, retained marketing partner, Genoa Black created and manages the ongoing implementation of a multi-channel marketing strategy that bolsters their position as the market leader of temperature-controlled vehicle manufacturing in the UK.

Putting innovation, quality and people at the forefront, our mission is to ensure Gray & Adams stays front of mind across the logistics industry and that their reputation for unbridled quality, innovation and being an employer of choice is managed consistently across all platforms.

Our multi-disciplined marketing agency team works with Gray & Adams to activate and measure the marketing strategy they have created.

This involves a range of content creation activities such as social media copy writing, graphic design, motion design, website development, newsletter design and production, public relations story development, award entry submissions and management of professional photography and videography.

It also involves managing the activation of content on social media, at trade shows, in industry publications and across internal comms.

“Genoa Black is fully embedded in the Gray & Adams business as our trusted marketing partner. They fully understand our customers and our offering and have been integral to the growth of the business and supporting us with the direction of our business.”

Andrew Brown, Sales Director
Gray & Adams

Services offered:

Market research
Competitor research

Brand strategy
Brand activation
Marketing strategy

Outsourced marketing team

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