The business challenge
To develop a creative strategy, targeting a diverse range of domestic and international audiences, across a range of channels and collateral, that would increase venue bookings.
The marketing breakthrough
A creative strategy promoting the AECC and its wide product and service offering that elevated the centre as the preferred event destination. This was then executed across print advertising, event show guides, brand collateral, video animation, internal signage, marketing material and internal communications.
If you would like to receive the full case study, please contact us.