The business challenge
To capitalise on Corex’s successful listing in the BQ IP100 league.
The marketing breakthrough
An engaging and compelling PR and communications campaign included strategic PR, an MSP site visit and the successful entry into the Northern Star Awards, with Corex being shortlisted in the innovation category. The result of the campaign was press coverage across international titles, a 174% increase in media referral hits and a 240% PR return on investment.
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