COREX

The business challenge

To capitalise on Corex’s successful listing in the BQ IP100 league.

The marketing breakthrough

An engaging and compelling PR and communications campaign included strategic PR, an MSP site visit and the successful entry into the Northern Star Awards, with Corex being shortlisted in the innovation category. The result of the campaign was press coverage across international titles, a 174% increase in media referral hits and a 240% PR return on investment.

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Quote

Having worked with Genoa Black on an change strategy project, we were pleased to engage with the company once again to support us on PR. The team in Aberdeen was able to overcome any obstacles in the way to deliver an effective campaign that not only celebrates our recent success, but pushes us forward with our ambitious plans to grow and develop as an innovative industry leader.

- Steve Anthony, CEO, COREX Group.