The business challenge

Create a unique market position for a new joint venture business in the North Sea Oil & Gas sector, to drive business development.

The marketing breakthrough

A market and stakeholder research informed brand proposition that focused on providing a challenged industry with a smart alternative. This was delivered through a messaging strategy for the new company, a new visual identity, brand guidelines, a new website and brand assets.

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Genoa Black was commissioned through a market expert support project funded through Scottish Enterprise to create and develop a new brand to represent the coming together of two companies to create a new EPC company in Aberdeen. By working closely together with GB the team were able to meet a challenging timetable and create the necessary deliverables to enable FOS to launch successfully and credibly in the market place.

- Jonathan White, Managing Director, FOS Group.