Gigaclear Plc

The business challenge

To develop a new marketing and brand strategy that would underpin and address a diverse range of stakeholders across the company’s corporate, network and broadband entities and help build Gigaclear as the UK’s leading provider of ultrafast full fibre broadband to rural Britain.

The marketing breakthrough

Identifying Gigaclear’s differentiated position in a highly competitive, confused and cluttered market space, Genoa Black worked closely with the client marketing, sales, customer care and HR teams to develop informed clarify around value propositions, brand positioning, brand values, tone of voice and messaging. In addition a new directional brand and marketing strategy for each stakeholder audience was developed outlining focused objectives, strategies, techniques and activities and how these should integrate in terms of marketing to sales funnel. New brand guidelines, re-assessing visual identity and imagery were developed together with a range of toolkits for in-house marketing teams to ensure impact and consistency across all communication channels.

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Quote

We are delighted to be working with Genoa Black. Through our selection process, it was clear that the team have the right combination of strategic rigour, marketing experience and creativity to help us achieve our business goals in relation to Network footprint expansion and our Retail ISP operations.

- Ian Pond, Chief Marketing Officer, Gigaclear Plc.