The business challenge
Create a new brand identity and proposition and develop a deeper understanding of customer groups. This supported the building of international brand awareness, created a clear destination marketing campaign and helped drive an increase in bookings.
The marketing breakthrough
A brand strategy and customer proposition that was developed following stakeholder workshops, customer feedback and occupancy and footfall reviews. Founded on its Scottish location and heritage, a new brand identity was developed which reflected the elegant but contemporary look and feel of Glen Tanar. A new creative concept was designed and rolled out across online and offline platforms.
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