The business challenge
To help Scottish SMEs diversify into new global markets and consider new geographical opportunities, whilst considering the challenges of entering regions with diverse and complex selling cultures.
The marketing breakthrough
The design and delivery of a programme that has to date helped 50 companies create an international selling action plan in only 4 weeks. Those involved developed a better understanding of their key international customers, a clear and articulated international customer value proposition, a focused international sales strategy, new and relevant selling techniques in the context of international cultures and a SMART international sales growth action plan.
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