The business challenge
Help Scottish SMEs diversify into new global markets and consider new geographical opportunities, whilst considering the challenges of entering regions with diverse and complex selling cultures.
The marketing breakthrough
The design and delivery of a programme that helped 20 companies create an international selling action plan in only 4 weeks. Those involved developed a better understanding of their key international customers, a clear and articulated international customer value proposition, a focused international sales strategy, new and relevant selling techniques in the context of international cultures and a SMART international sales growth action plan.
If you would like to receive the full case study, please contact us.
Alternatively find out how you can develop a clear and actionable international growth plan on our International Breakthrough programme. Our 4 day peer learning programmes in May, September and November 2018 in Aberdeen will help you maximise your business potential overseas.