Island GIS

The business challenge

Create a brand and marketing strategy that would build awareness in the oil & gas, utilities, maritime, construction, security and environment industries and leverage the company’s strategic partnership with Google.

The marketing breakthrough

Capitalising on Island GIS’s strategic partnership with Google and by developing a unique brand proposition “Getting More From Maps”, we created a high profile marketing campaign resulting in Google’s first industry event in Scotland. This was supported by a segmented customer communications for each industry sector, PR features, award entries and case studies.

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Genoa Black has helped develop the Island GIS brand proposition through both customer and industry research and supported the building of the brand’s profile across energy, maritime, renewables and utilities sectors.

- Paul Edmunds, CEO, Island GIS.