The business challenge
Create a brand and marketing strategy that would build awareness in the oil & gas, utilities, maritime, construction, security and environment industries and leverage the company’s strategic partnership with Google.
The marketing breakthrough
Capitalising on Island GIS’s strategic partnership with Google and by developing a unique brand proposition “Getting More From Maps”, we created a high profile marketing campaign resulting in Google’s first industry event in Scotland. This was supported by a segmented customer communications for each industry sector, PR features, award entries and case studies.
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