The business challenge
Drive the growth and ambition of a fast growing, highly innovative and agile challenger brand in the offshore equipment market, through a new and bold brand strategy in a historically traditional and conservative sector.
The marketing breakthrough
MDL’s maverick approach to their sector fuelled our recommendation for an exciting and energetic global marketing and brand strategy. The creative concept “Ingenious Instinct” was developed, after a global customer and industry research programme, and was deployed across all internal and external communications activities.
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