The business challenge
Drive awareness specifically targeting SMEs in the food, drink and leisure markets in the UK, Europe and America.
The marketing breakthrough
The profiling of CEO George McGhee in Scottish nationals (including The Herald, The Scotsman, Scotland on Sunday and The Daily Record), securing coverage in target regions globally (Europe and America) and in a range of trade publications. This was achieved together with a direct e-marketing campaign and social media support to gain momentum in new markets.
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