The business challenge

Drive awareness specifically targeting SMEs in the food, drink and leisure markets in the UK, Europe and America.

The marketing breakthrough

The profiling of CEO George McGhee in Scottish nationals (including The Herald, The Scotsman, Scotland on Sunday and The Daily Record), securing coverage in target regions globally (Europe and America) and in a range of trade publications. This was achieved together with a direct e-marketing campaign and social media support to gain momentum in new markets.

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Working with a technology company ensconced in the Internet of Things sector has been a particular highlight for the team; driving media coverage in a range of business and sector titles and supporting new product launches.

- Vicki Whetton, Genoa Black, Director.