Perth College

The business challenge

Create a refreshed brand identity that would engage with a diverse range of target audiences and stakeholders.

The marketing breakthrough

The creation of the ‘Open Your Mind’ brand platform, driven by stakeholder research, was rolled across all digital platforms, prospectuses, brochures, open day posters, leaflets, door-to-door mailers and event collateral.

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Genoa Black offers strategic thinking as well as insightful branding and understands fully the complexities of our audience and stakeholders, effectively consulting and bringing all on board with the process.

- Emily Davies, Marketing Team Leader, Perth UHI