READ Cased Hole: ZeroTime™

The business challenge

To launch, raise awareness of and drive sales enquiries for READ Cased Hole’s new logging while working solution ZeroTime™ at ICoTA, Houston.

The marketing breakthrough

A strategically driven research programme that informed a new brand identity, proposition and messaging for the ZeroTime™ service. This was then used across brochures, animations, case studies, direct marketing campaigns, advertising, website, strategic PR and social media campaigns. The extensive global PR undertaken achieving 1095% PR ROI, led to a 64% increase in website sessions and a 71% increase in LinkedIn referrals. This resulted in several new global business enquiries.

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Quote

Genoa Black from the outset has understood the pressures and challenges facing the sector, and has worked closely with READ to establish a dynamic and differentiated global brand, increase our profile amongst key markets and target audiences and importantly worked closely with us to drive business development in a challenging and competitive sector. Genoa Black brings a refreshing approach to strategic thinking that challenges the conventional marketing agency approach and a high service delivery standard; the combination of which has led to a successful relationship based on seeking new market value.

- Gavin Lindsay, Global Business Development Director, READ Cased Hole