The business challenge
To launch, raise awareness of and drive sales enquiries for READ Cased Hole’s new logging while working solution ZeroTime™ at ICoTA, Houston.
The marketing breakthrough
A strategically driven research programme that informed a new brand identity, proposition and messaging for the ZeroTime™ service. This was then used across brochures, animations, case studies, direct marketing campaigns, advertising, website, strategic PR and social media campaigns. The extensive global PR undertaken achieving 1095% PR ROI, led to a 64% increase in website sessions and a 71% increase in LinkedIn referrals. This resulted in several new global business enquiries.
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