The business challenge
Increase awareness of the Tomatin brand and product ranges in the UK and key International markets, positioning Tomatin as the new whisky of choice for the discerning consumer.
The marketing breakthrough
We created an engaging and integrated campaign encompassing PR and digital marketing that reached a total of 15.6 million consumers. The overarching creative for the campaign ‘Tomatin Life’ was inspired by and captured the traditional working community at the distillery, and was amplified across magazine features, press releases, social media campaigns and a media launch event in London, for Tomatin’s exclusive Warehouse 6 Collection 1971 malt.
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