Finding the spirit of a brand
Brief / Requirement
In 2014 Eden Brewery appointed us to develop an overarching brand framework for the Eden Brewery brand and a new distillery brand that would be launching in the summer.
Campaign and deliverables
Further to extensive market research and facilitated workshops with the Eden Brewery team, a new brand strategy for the portfolio was taken through to detailed brand and packaging briefs for the Distillery brand, a new Gin and a new Whisky.
The project resulted in us recommending a new destination name for the brand of “Eden Mill” which formed the cornerstone of a brand strategy around both product and location.
The brand positioning and name was then driven across:
- New product packaging focusing on the heritage and food and drink credentials of the St Andrews and Fife region
- Website key messages and content
- Introductory brand video