Breathing new life into a historic brand
Brief / Requirement
In late 2014 James Aimer, a Dundee based coffee and tea manufacturer, appointed us to research their brand positioning, re-develop their brand identity, create a suite of new marketing collateral, design and build a new website with supporting brand story video and launch the new refreshed brand to the industry, their customers and clients.
Campaign and deliverables
By conducting thorough research into the private label coffee and tea market we identified their heritage and expertise as the elements that make them unique and have leveraged these messages across all touch points.
Developing and managing a sustainable ongoing marketing strategy, we are leveraging their increasing brand awareness and building their profile in the industry.