Driving brand awareness throughout Aberdeenshire and beyond
Brief / Requirement
Having developed a close working relationship with Aileen Scott, Sales Director of Indigo Technologies, we were appointed by the award winning, IT solutions company to raise further brand awareness and profile of the Aberdeen based company through continued PR support.
Campaign and deliverables
Headed by Account Manager, Sarah Low, we worked closely with Indigo Technologies to understand ongoing key stories and initiatives, then write and distribute press releases working with media contacts to raise the profile of the business in the local media.
The on-going campaign has ensured continued brand awareness of Indigo Technologies in the Aberdeen area, as well as the publication of key company news and client wins in primary media titles such as:
- The Press and Journal
- Aberdeen & Grampian Chamber of Commerce Business Bulletin
- Business Insider