Indigo Technologies

Driving brand awareness throughout Aberdeenshire and beyond

Brief / Requirement

Having developed a close working relationship with Aileen Scott, Sales Director of Indigo Technologies, we were appointed by the award winning, IT solutions company to raise further brand awareness and profile of the Aberdeen based company through continued PR support. 

Campaign and deliverables

Headed by Account Manager, Sarah Low, we worked closely with Indigo Technologies to understand ongoing key stories and initiatives, then write and distribute press releases working with media contacts to raise the profile of the business in the local media.

Results

The on-going campaign has ensured continued brand awareness of Indigo Technologies in the Aberdeen area, as well as the publication of key company news and client wins in primary media titles such as:

  •  The Press and Journal
  •  Aberdeen & Grampian Chamber of Commerce Business Bulletin
  •  Business Insider

Over the years Indigo have used a couple of PR agencies in Aberdeen. We have always found it difficult to find the right fit for us given the difficult nature of our work and agencies struggling to understand and convey what we do. The team at Genoa Black have worked very closely with us in understanding our services and because of that, produced some excellent results for us. The PR activity has also strengthened others areas of our business such as social media activity and we have seen an increase in the amount of enquiries coming through which has ultimately meant in us winning more business.
— Aileen Scott, Sales Director, Indigo Technology