Alba Power

Sponsorship in the City

Brief / Requirement

As lead sponsors of BRAVO Brechin's 'Halloween in the City', Alba Power wished to use their corporate sponsorship to both support the local community, but to also use the fun day as an opportunity to engage internally with the team. 

Campaign and deliverables

We created an engaging event campaign, incorporating an internal competition to design, build and race a cartie. 

In support of this, a creative concept was developed – “From Brechin to the Grand Prix” and used across all marketing collateral including internal posters, event banners, competition templates and client invites as well as a VIP area and F1 inspired polo shirts for the racing team and avid supporters to wear. 


The 'Halloween in the City’ Cartie Race enjoyed a packed audience of almost 5,000 people – all of who are now aware of Alba Power and the services they offer. This is with thanks to the various branded flyers, programmes and posters that Alba Power’s name was emblazoned on, as well as the 3 minute information video we prepared for viewing on the big screen that the team in Brechin had organised.


Kyle and the team at Genoa Black were excellent in developing and producing an effective sponsorship campaign that achieved our objectives through various methods of planning, designing and hard work.
— Campbell Archibald, Sales Director, Alba Power