Bringing the brand home
Brief / Requirement
Sales and lettings agency Watt Property Management, based in central Edinburgh, approached us in early 2015 to help them understand their positioning, refine their messaging and create a new brand for the company.
Campaign and deliverables
After completing a detailed research project with their current landlords and previous sales clients, a new brand identity and messaging was developed focusing on their full service offering and their exceptional customer service.
The new brand presents Watt Property as a personal, engaging and dynamic agency and the new positioning to support this evolved to “Watt Property, your personal property experts”. The new brand was rolled out across their website and new marketing collateral and signage was produced.