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Marketing and its benefits are widely misunderstood, and that is the fault of the world of marketing which is a vast and fairly confusing place with a lot of grey areas, overlaps and an endless stream of evolving channels and tools.
With a huge selection of marketing, creative advertising, communications, PR and digital providers of many different shapes and sizes, how can confident decisions be made in terms of marketing investment, and how do you know what is right for you?
Contact us for further information about our marketing know-how and how we can use it to benefit you and your business.
Why does the Scottish business community still see marketing as an element of what you get round to doing when the time and cash is available? Our Managing Director, Claire Kinloch, breaks it down…
One of our Associate Consultant’s discusses his role, Genoa Black and how he helps businesses grow – meet Nigel Jenkins.
Our look at what your business could have learned from last month. The month’s headline insights, tips, ideas and commentary gathered for you. What could you learn from?
Top tips that your business could learn from the Sales & Marketing Academy Scotland.
Allan Conry gives you five things to consider when investigating business growth opportunities in new markets.
Nigel Jenkins outlines the value of having a detailed international strategy before you enter new markets.
We take a look at some of the ways you can build a comprehensive and standout digital marketing strategy in just 7 simple steps.
Our International Development Manager discusses his role, Genoa Black and how he helps businesses grow – meet Allan Conry.