Brief / Requirement

NetThings is an “internet of things” company that develops software for a range of sectors. Genoa Black has been hired to strategically position the business through a period of growth, specifically targeting portfolio SME’s in the food, drink and leisure markets in the UK, Europe and America.

Campaign deliverables

Latest outcomes include the profiling of CEO George McGhee in Scottish nationals (including The Herald, The Scotsman, Scotland on Sunday, The Daily Record), securing coverage in target regions globally (Europe and America) and a range of trade publications. This was achieved alongside a direct e-marketing campaign and social media support to gain momentum in new markets.

The results

  • Driving awareness and profiling through content and PR
  • European PR and communications
  • Direct email marketing
  • CRM support
  • Social media, content and blogging strategy.