Last week saw the triumphant return of Marketing Society Scotland’s fantastic Digital Day. Now in its fourth year, Digital Day saw marketers, business professionals, and eager learners come together to discuss the future of digital in marketing, the latest innovations and how to stay ahead of the game. Steph Smith, Marketing Executive at Genoa Black, was in attendance.
For many businesses in the UK, the challenges of the past few years have provided clear and simple routes forward to new product or service creation, innovation, agility, new markets, new customers.
Working with many companies across all sectors, we have successfully developed and customised an approach that uses classic marketing approaches and the best independent talent at the heart of a business's growth strategy.
Genoa Black is passionate about ensuring our clients are presenting their businesses in the best light. We work to the ‘5D’ methodology, and with the third D being ‘design’, we would like to introduce our new, award-winning designer, Paul McDonald.
Scotland is proud of its heritage and is globally recognised for its history, culture, and high-quality produce. It is a testament to the Scottish people and businesses that have upheld this reputation through their exports, stories, and experiences they provide for those visiting. In the past few years, particularly in Aberdeen and the North-East, there has been a greater focus on enhancing this reputation and investing in local businesses to grow its unique offering.
Last week the Genoa Black team had a fantastic few days at Offshore Europe in Aberdeen. Our Commercial Director, Alan Kinloch, reflected on his experience and his thoughts about the Oil and Gas industry to give us his take on #OE17...