Having recently completed a marketing review and strategy recommendations project, Genoa Black is delighted to have been appointed by Gray & Adams, the British based temperature-controlled vehicle manufacturer, to deliver the subsequent outputs and recommendations.
As part of the initial strategy project Genoa Black collated feedback from sales staff and customers alongside industry trends and competitor analysis. The resulting strategic recommendations is focused around the company’s strengths of innovation, service and excellence and the work now being delivered by Genoa Black includes brand development, sales materials and collateral, photography, video, a new website and media recommendations.
Calvin Morrice, Managing Director, Gray & Adams, Dunfermline, commented, “For Gray & Adams to continue to effectively compete against the growing UK and European competition and break into new markets it was essential for us to invest in our marketing activity. Genoa Black provided the insight and strategy to give us the confidence to begin this next phase in our development.”