Marketing Expert Support
In 2016, we were appointed as the preferred supplier on Scottish Enterprise’s Marketing Expert Support framework providing marketing, digital and product strategy advice to companies across all sectors (including food and drink), seeking to grow domestically and internationally.
Working with companies across multiple sectors including oil and gas, technology, tourism, life sciences, food and drink, aerospace, chemicals, construction, digital, manufacturing and textiles, Genoa Black provides specialist marketing strategy advice to help businesses achieve growth and succeed in their sector.
Supporting Scotland's Oil and Gas Programme
Brief / Requirement
By working in partnership with company growth, strategy, investment, oil & gas and decommissioning specialist, En-ergise Technology Ltd, we have supported Scottish Enterprise’s Access to Oil and Gas Programme.
Campaign and deliverables
This has involved workshop leadership for SME’s looking to enter the sector and providing marketing advice and support across the communications mix.
In addition the team were appointed together with En-ergise Technology to develop both a video “Talking Heads” series providing real customer insight into how to approach the market as well as a comprehensive “Doing Business in Oil & Gas in Scotland Guide" available through the Scottish Enterprise website, outlining the importance of oil & gas, industry culture, HSEQ, market opportunities, technology and innovation and how to win work.