Like many self-funded start ups, our journey has been sometimes challenging. However, our story and our incredible growth to date is testament to the dedication and ambition of a team fully committed to delivering more than the normal agency/supplier relationship.
With a combined 50 years of client and agency experience, Genoa Black was set up by Claire and Alan Kinloch in 2013. They both wanted to confront the ‘agency-norm’ by creating very close partnerships with clients, that challenged the perception that agencies were expensive, at arms reach and only focused on the “fluffy stuff”. Their antidote to agency ethos was complimented by a joint personal commitment to offer ambitious individuals the chance to excel, whilst building a legacy that will last beyond the initial founders.
In its first four years, Genoa Black’s average year on year growth has been 63%, built by a team deliberately chosen from a range of marketing, business, legal, industry and client backgrounds.
We are hugely ambitious about our future. We continue to encourage, harness and develop our know-how in order to progress, promote open, cutting-edge thinking and to allow us to deliver the best advice. We are continually learning with each new instruction, in order to be better able to understand and make a real difference to our clients.
Whilst we acknowledge that we are only human, we have an unwavering focus on growth for our clients, Genoa Black and its people, and aim always to be brilliant and better than we were yesterday. Alongside this commitment, our antidote to agency approach means we build invested and meaningful relationships with everyone we work with.
Find out more about how Genoa Black can help you grow.
Genoa - a sail that takes you forward through a prevailing wind
Black - simple, straightforward
Genoa Black [n] – a place, group of people or product that can help you breakthrough barriers to growth