Strategic Approach

MARKETING CLARITY

Why do you need a strategic approach to marketing? You wouldn’t make any other business decision without a degree of understanding, due diligence and confidence that your money is going to be well spent. Marketing should be no different.

Our 6G strategic process is thorough and logical, and helps our clients to understand the critical and valuable stages involved in reaching their business goals. Our method is simple and has been tried and tested to successfully understand, create, design, direct and deliver exceptional work for clients that has led to big bottom line results.

It’s not a process for process sake. Our experience tells us that by developing a well informed, considered plan and developing focus for marketing activities, means that you will get better results, faster.

Contact us to find out how our 6G process could help you to reach your business goals.

6G® model

Gather
  • COMPETITOR RESEARCH
  • CUSTOMER RESEARCH, PROFILING AND SEGMENTATION
  • INDUSTRY AND REGIONAL TRENDS / OPPORTUNITIES
  • INTERNAL PERCEPTION AND FEEDBACK
Guide
  • STRATEGIC POSITIONING
  • DIVERSIFICATION STRATEGY
  • NEW MARKET ENTRY
  • CUSTOMER VALUE PROPOSITIONS
  • MESSAGING STRATEGY AND GUIDELINES
Grow
  • BRAND AND DESIGN DEVELOPMENT
  • ON AND OFFLINE STRATEGIES AND COMMUNICATIONS PLANNING
  • COMMUNICATIONS CHANGE PLAN
  • INTERNAL BRAND DEVELOPMENT
Generate
  • CONTENT DEVELOPMENT
    • - MEDIA
    • - THOUGHT
    • - DIGITAL
  • COMMUNICATION ASSETS
  • EXTERNAL BRAND ASSETS
  • INTERNAL BRAND ASSETS
Go
  • PR
  • EVENTS
  • DIGITAL
  • WEBSITE
  • SPONSORSHIP
  • AWARDS
  • THOUGHT LEADERSHIP
  • STAKEHOLDER COMMUNICATION
  • CHANGE LAUNCH PROGRAMME
  • INTERNAL BRAND LAUNCH
  • SOCIAL MEDIA
Gauge
  • COVERAGE
  • VISITORS
  • TRAFFIC
  • ENGAGEMENT
  • SUCCESS RATES
  • CONVERSION RATES
  • "LIKES AND SHARES"
  • REACH
  • SALES
  • LOYALITY
  • CLIENT GROWTH
  • EMPLOYEE SATISFACTION

Strategic

Approach

Marketing
Know-How

Strategic
Approach

Business
Growth

Creating
Value