Brief / Requirement
The key objectives were to build brand and product awareness of Succulento and their sauce range in the local and regional area of Aberdeen and Aberdeenshire. With a 6-month targeted event, independent shop and restaurant and hotel plan in place, we plan to maximise potential opportunity through ongoing strategic marketing support.
Campaign and deliverables
We created a strategic and engaging integrated campaign encompassing PR, events, sales devices, and social media. A branded trade pack was created to take to all new business meetings that showcases Succulento’s range of sauces with bold, clear messaging. Their focus is on a flavour adventure which is reflected in the messaging and look of the trade pack. Subsequently we created a press release in local publications to build regional brand and product awareness. Alongside this there will be event support including social media, online advertising, and blog development around the inaugural Taste of Grampian event.