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Lisa has over 15 years marketing experience in the tourism and hospitality industries, previously with Historic Environment Scotland driving visitors to some of Scotland’s most iconic visitor attractions such as Edinburgh and Stirling Castles. With diverse skills ranging from creative and campaign leadership to content development, sales promotion and digital marketing, she applies both her strategic and executional skills to the broad client portfolio at Genoa Black.
Critical to brand and marketing success is a rigorous approach to communications planning and implementation which Lisa brings to all of her clients.
Lisa’s vast expertise in campaign development and management helps build best practice and learning across the Genoa Black team.
I want to ensure that marketing clearly drives a return on investment for all of our clients.