Eden Mill in focus: brand repositioning project

Eden Mill appointed Genoa Black in early 2014 to carry out a strategic review of the Eden Brewery brand, its marketing, and how it should extend its brand portfolio to include gin and whisky moving forward.

Eden Mill the Spirit of St Andrews

As a result Eden Brewery became Eden Mill and the brand became supported by the strapline ‘The Spirit of St Andrews’.

At Genoa Black we pride ourselves in delivering exceptional and commercially effective work for our clients which is why our team have worked with companies including The Edrington Group, Tomatin Whisky and Dean’s.

Read more about our work here or get in touch at hello@genoablack.com