Following a successful tender bid in late 2015, Genoa Black has been working with Perth College UHI, providing marketing services to the college and its new Academy of Sport and Wellbeing.
Perth College UHI is a leading college in the University of the Highlands and Islands (UHI), a partnership between 13 colleges and research institutions which provide access to study at further and higher education levels with each partner servicing local, regional, national and international needs.
Following a competitive tender and pitch process, Genoa Black was contracted to provide a full range of marketing services. Account managed by Senior Marketing Manager, Gaynor Duthie, this has involved digital, design, research, PR, training and strategy support to the in-house team, as well as ad hoc projects that promote Perth College locally, nationally and internationally.
Emily Davies, Marketing Team Leader for Perth College UHI, commented, “We are delighted to be working with Genoa Black following their appointment as the marketing services supplier for Perth College. Their strong experience in digital, design and strategy support was key to our decision to appoint, especially in this exciting period for the college which will see our new Sports and Wellbeing Facilities open.”
Since work with Perth College UHI began, Genoa Black has created a new brand identity, which has included campaign development, creation of the new academic prospectus, stakeholder publications, graduation brochures and a new identity and marketing strategy for the new Academy of Sport and Wellbeing Facilities.
We look forward to continued work the higher education facility.