THE GENOA BLACK 5D METHODOLOGY 

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THE NEW REALITY

For many businesses in the UK, the challenges of the past few years have provided clear and simple routes forward to new product or service creation, innovation, agility, new markets, new customers.

For many, the complexity of the dynamic across customer and supplier relationships, capability restrictions, shareholder pressures and demands has meant seeing the wood for the trees has not been straightforward and still remains a real burden on the shoulders of business leaders. 

Working with many companies across all sectors, we have successfully developed and customised an approach that uses classic marketing approaches and the best independent talent at the heart of a business's growth strategy.

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DISCOVER VALUE 

The first phase in our process requires a gentle slow down and some time for inner and outer reflection. A real hard look at oneself, the truth behind what we are, have become (no smoke and mirrors) and some challenging talk.

Pivotal to this of course is seeking the external customer view and perspective. On their terms, in their language, at their pace and in their style. Besides, it is what lies behind their decision making that holds the secret nugget to one's future success - let them tell their story because they have the beginnings of all the answers we need.

DIAGNOSE VALUE OPPORTUNITIES 

Secondly the melting pot that stirs up all the facts, the stats, the figures, the feedback is magically (with our dedicated know-how) turned into some clear thinking about the real deal, the real problem, the real challenge; ergo the real opportunity.

Keeping things simple, straightforward and clean thinking is central to our process - in such a technically advanced, complex and rich sector, bringing language and communication back to basics is often as refreshing and rewarding itself as a process for everyone involved than indeed its impact on the outcome.

DESIGN YOUR VALUE 

And only then does the strategy evolve, the creative thinking accelerates and the creation of an informed, detailed, comprehensive, focused, detailed plan of attack gradually develop.

Of course - no one in their right mind would build their house on sand. So why on earth would anyone spend time and resource on "marketing" without a clear value proposition, unique and differentiated communication platform, focused direction and understanding of what success will look like at the end?

If you are ready to face the new reality by using a proven process to create value, with some break-through ideas help you get there, please contact claire@genoablack.com - we are excited to talk to you about your business.