Alba Power

Global power brand reaches new heights

Brief / Requirement

As a challenger brand within a highly competitive marketplace, Alba Power sought a marketing partner that would help focus their brand proposition internationally and raise awareness of the company’s increasing and innovative product and service portfolio across the globe. 

Campaign and deliverables

Driving and delivering an integrated marketing strategy across 5 continents, we work closely with regional, management and workshop employees to best represent Alba Power across all marketing requirements including press and public relations, award entries, brand development and design, internal marketing and communications, digital marketing (including website and SEO), research, sponsorship execution, photography and video, global event support and customer marketing.

This includes supporting and liaising with key Alba Power employees in offices across Scotland and North and South America, as well as conducting annual feedback interviews and surveys from clients across the globe including Europe, North America, Asia and the Caribbean. 

Results

Alba Power’s export growth, supported by our marketing, has seen an increase in export sales as a percentage of total turnover from 33% in 2013 to 78% in 2014.

Increased global brand awareness has also been achieved through international event and customer campaigns, profile coverage in industry leading titles such as Energy Voice, Diesel & Gas Turbine Worldwide and Africa Outlook as well as award recognition as follows:

  • Winner at the BQ Scottish Export Awards 2016, Large Exporter of the Year
  • Winner at the SPE Offshore Achievement Awards 2015, Export Achievement Award
  • Finalist at the Manufacturer of the Year Awards 2014, Through-Life Engine Services
  • Finalist at the Real Business Growing Business Awards, Export Champion of the Year 2014
  • Finalist at the Oil and Gas UK Awards 2014, Business Innovation 2014
  • Winner at the BQ Scottish Export Awards 2014, Most Entrepreneurial Exporter of the Year
  • Finalist at the SPE Offshore Achievement Awards 2014, Working Together

 

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Genoa Black has really taken Alba Power to new heights in terms of global industry profile and credibility.
— Terry Alderton, Managing Director, Alba Power: