At Genoa Black we are passionate about classic marketing approaches and at the heart of any strategy lies the discovery phase. Research is a core pillar of our business and central to the success of any strategic project we work on. Genoa Black has a depth of expertise in research and we are delighted to welcome Pippa Barton to the team as a Research Executive to further enhance our research offering in our South Queensferry Office. 

Pippa joins Genoa Black following a career working within the Public Sector. She has comprehensive experience of working in the Educational sector researching, designing, implementing and developing innovative creative learning and outreach programmes. With a wealth of experience in research, she will support across a range of client projects at Genoa Black.

Gaynor Duthie, Partner at Genoa Black commented, “Pippa’s appointment comes at an exciting time for the team and a time of significant growth for Genoa Black. Last year we saw our turnover increase by 66% due to the increasing number of clients we are working with in the central belt. Insightful research allows us to develop strategically aligned plans for our clients which result in a greater return on marketing investment. Pippa’s new role will allow us to further develop our research offering at Genoa Black as we continue to grow.”

Pippa is adept at using research insights, data and intelligence to inform clear conclusions on which to base robust recommendations for brand positioning, brand strategy, marketing strategy and branding activities for clients as part of their overall business objectives.

If you are looking for marketing support and think your business can benefit from our strategic marketing insights, please don’t hesitate to get in touch with the team  – we can’t wait to hear from you.