Genoa Black is delighted to have secured the strategic marketing and creative account for Gigaclear PLC, the UK’s leading provider of ultrafast full fibre broadband to rural Britain.

Gigaclear is today rolling out a future proofed fibre to the home network across England from Colchester to Exeter offering underserved rural communities access to ultrafast internet speeds and enabling high bandwidth services previously unattainable on the old copper infrastructure.

Following a competitive pitch, Genoa Black was appointed, with an initial strategic review and brand development project across its Networks and ISP business activities.

Claire Kinloch, Managing Director said:

“We are thrilled to have been appointed by Gigaclear to work with such a challenging and innovative brand and are really looking forward to working closely with the whole team in order to bring marketing and brand leadership to the business”.

She continues,

“Genoa Black has invested over five years in its customer engagement ethos and strategy development approach, bringing value to many businesses across Scotland, the UK and internationally primarily in the technology, energy and food and drink sectors. We look forward to continuing to build our portfolio of ambitious and fast growing clients in the South and will be supporting this with the recruitment of two Senior Directors”.

Ian Pond, Gigaclear PLC’s Chief Marketing Officer says of the appointment

“We are delighted to be working with Genoa Black. Through our selection process, it was clear that the team have the right combination of strategic rigour, marketing experience and creativity to help us achieve our business goals in relation to Network footprint expansion and our Retail ISP operations.”