‘Brexit means Brexit’ was the most numbingly insulting statement ever uttered by a politician, outside of the current White House occupant that is. When it was spoken it genuinely made me want to throw something at the TV and being a Scotland Rugby fan that’s quite an emotional achievement.

Beyond January 31st there will be no clarity and continued uncertainty as to what the impact and challenges of leaving the EU common market will be. Brexit has all the potential of being another politically driven folly like HS2 and no amount of Big Ben ‘bongs’ celebrating Brexit on Jan 31st will change this.

The only upside is the uncertainty of ‘will we won’t we leave’ is finally over. Caveat: – for the time being at least.

What few, if any, businesses can do is wait for normality to return. This only serves to highlight the fact that this is the new normality and you are blind to it.

What all business leaders need to do is develop informed opinions and use these to guide decision making whilst also keeping at the core of these decisions the one principle of free market opportunity: “where there is change comes opportunity.”

The wealth of information that my 14-year-old son taught me this week was that the first electric car was developed in the 1930’s. The market for this was driven by the fact that women found the crank handle (used to fire up petrol engine’s) both too hard and too scary to use. So, the solution was an engine that didn’t need a crank handle and it was an electric one.What killed this electric car sector in the 1930’s? The development of the electric starter-motor by the petrol engine industry in response to this market hurdle and new threat.

Of course cars were disruptive, the ‘devil’s work’ said everyone involved in the horse and cart business, but today disruption is a specific market ‘ideal’. The moral of the story is of course that you can create disruption, or you can benefit from disruption and chaos. Both create opportunity which is exploited by those with the foresight to look for it.

The core of what Genoa Black does is maximise our client’s pursuit of growth by de-risking the complexities and challenges including entering new markets, launching new products/services, overcoming the hurdles of market stagnation, addressing market complication issues and solving internal issues.

How we do this and how we achieve this is our IP but having delivered over 650 strategies to date for UK, European and American companies, our referral rate of 86% speaks to our capabilities.

This week a company called us and said, “with hindsight we now realise we should have appointed you 18 months ago – can we please arrange to meet?”. They had previously chosen a branding company offering a cheaper proposal.

We have learned at Genoa Black through the impact we have on our clients, the difference between price and value. We are certainly not the cheapest, but as our clients confirm, we do deliver the biggest value impact to our clients when they implement the advice we give.

‘Fortune favours the brave’ is rubbish. Fortune favours those who arm themselves with the mindset to seize opportunity then equip themselves with right tools to deliver this.

Brexit complication is a mindset that can be overcome. If you are unsure as to how you do this and what to do, then you are already slipping behind your competitors.


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