Genoa Black, the Edinburgh based strategy company, who opened in London in 2019 has been appointed by Holibob who are looking to revolutionise the global experience market for market leading travel brands.

Holibob is attending the travel industry’s forthcoming Travel Technology Europe Show held 26-27th February at Olympia, where they will be discussing their innovative and independent marketplace for tours and experiences with prospective partners.

Genoa Black, having delivered over 700 strategies to fast growing SME’s, corporates and startups across the UK, Europe and North America, is advising Holibob at this crucial stage in their development.

Holibob provides consumer facing brands with new revenue streams through a new best-in-class technology gateway, the ambitious leadership team has a strong 5-year commercial and operational plan that aims to be active on 6 continents and occupy a dominant market position during this period.

Craig Everett, Co-Founder at Holibob said “We have been working closely with Genoa Black over the past few months to develop a clear, directional and effective strategy to support our market launch and are confident that the advice we have received will lay the foundations for an inspiring, relevant and differentiated brand in the global industry. We look forward to working with the Genoa Black team over the coming months to put in place their strategic recommendations.”

Gaynor Duthie, Client Service Partner at Genoa Black also commented “The Holibob strategy development project has been a fascinating and inspiring project to work on and we have been able to use our expertise in unravelling complex technology markets to the project’s advantage. Providing clarity amongst complexity is a client benefit Genoa Black has built a reputation for and we are excited about working with the ambitious and entrepreneurial team at Holibob moving forwards.”