The business was set-up to bring global experience in performance improvement, and operational and supply chain excellence to ambitious business leaders in Scotland – helping to make positive change happen from improved performance to the bottom line.

Pamela Scott, managing director, said: “Genoa Black has been a terrific partner, really helping to articulate our purpose, customer offering and really making the most of the branding and social media. Genoa Black has given us confidence and will help attract and secure some exciting clients in the future.”

We worked with the business owner to clarify the business purpose, mission and values and pin down the product portfolio and offering. We developed the brand proposition, ‘simplifying business change’ which we then implemented across website and social channels along with new messaging to reflect the strategic positioning. This was supported with a pro-active plan for SEO and online content generation to drive up awareness, interest and in-bound enquiries.

By providing clarity in articulating the strategic positioning, we have supported the company owner to move forward and develop the business with confidence.

View the website here www.paxandiris.co.uk