FAST specialises in the design, manufacture and deployment of patented drilling stabiliser-reamer tools for the global oil and gas industry. This disruptive technology is driving significant time and cost saving for operators. The FAST tool is the world’s only patented downhole stabiliser reamer – the first new technology to be developed in this area in 50 years.

As such, the business needed a robust marketing strategy to achieve market penetration for this revolution in stabilizer reaming.

Gerry Ryan, managing director, said: “Genoa Black brought a fresh perspective to our business and brand. With the team’s new ideas and expert knowledge, the project was delivered efficiently, and provides us with a cohesive style that is already making an impact with business development activities overseas.”

The strategy we developed was created to raise the profile of FAST as the go-to company for stabiliser reaming worldwide. Through this process, we worked together to clarify and develop the brand proposition, refresh the visual identity, launch a new, more effective website and expand the company’s digital real estate. We also developed a new engaging and impactful sales tool kit to support business development.

You can view the website here