PWR designs, manufactures, installs and services cutting edge automated robotic packaging solutions for the food industry in the UK and internationally. The team was keen to revolutionise the brand in line with a dynamic, modern and customer focused profile to help drive success in the international market place.

Peter Mellon, managing director, said: “Genoa Black supported us through the strategic process and made a complex process feel easy. We have received excellent customer feedback on our new, modern and dynamic branding, and it is already having a positive impact on our business development. Top marks to the GB team.”

 We spent time developing target audience profiles, a compelling customer value proposition and supporting messaging guide. In tandem, we developed a fresh visual identity for PWR, creating a unique icon to represent robotics and technological innovation. The new identity includes a bright and engaging colour palette complemented by a modern and contemporary font – together this professional and corporate look and feel positions PWR as an established, modern and engaging company.

This refreshed identity has been brought to life through a new website, corporate brochure and sales presentation. The implementation supports the desired vision to be the customer’ first choice supplier of high-speed robotic packaging solutions in the global food industry.

Since launching the new website, in-bound traffic has quadrupled in the first two months. Take a look at the new site here: