New Market breakthrough

Develop an informed, insightful and confident understanding of your new customers or new markets.

Our comprehensive, insightful and creative approach to new market strategy development will give you the information you need and ability to mitigate risk when considering new customer, sectors or regional markets for growth.

Take a look at how we have helped our clients to breakthrough into new markets.

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A tried, tested and proven approach to new market feasibility projects

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Development of an informed and confident Customer Value Proposition based on internal and external industry and customer insights

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Creation of new market positioning and brand proposition for customers

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Renewed, articulated brand values and improved customer experience

If you need:

  • The potential “size of the prize” in new markets
  • The competitive and alternative set in specific markets and regions and how they position themselves
  • What customers really think about your offering and brand experience.
Get in touch with our Managing Director, Claire Kinloch by emailing
Genoa Black has helped develop the Island GIS brand proposition through both customer and industry research and supported the building of the brand’s profile across energy, maritime, renewables and utilities sectors.
- Paul Edmunds, CEO, Island GIS.