new product breakthrough

A brand, marketing, communications and market launch plan that ensures relevance and engagement with your new or existing customers.

Our challenging, supportive and directional approach to new product and service strategy development will give you a clear understanding of the value you can provide to your customers and how to launch to market.

Why not take a look at how we’ve helped our clients with a new product breakthrough.

Icon representing 'tried and tested'


A tried, tested and proven approach to new product and service launch strategies

An icon which represents 'Strategy'


Development of an informed and confident strategy based on internal, and external, industry and customer research

An icon which represents 'Messaging'


Creation of a key messaging guide and brand positioning, including creative direction and brand guidelines

An icon which represents 'Action plan'


Development of a clear market launch action plan

If you need:

  • To effectively articulate your differentiation in the market
  • To understand how to connect with new or existing customers and build brand engagement
  • To scope a programme and project that will effectively, efficiently and successfully get your new ideas to market.

Get in touch with our Client Services Director, Gaynor Duthie by emailing

Genoa Black was commissioned through a market expert support project funded through Scottish Enterprise to create and develop a new brand to represent the coming together of two companies to create a new EPC company in Aberdeen. By working closely together with GB the team were able to meet a challenging timetable and create the necessary deliverables to enable FOS to launch successfully and credibly in the market place
- Jonathan White, Managing Director, FOS Group.