Strategy breakthrough

Access clear, objective and challenging thinking that will take your business to an energised, focused and differentiated place in your market.

Our challenging, open and engaging approach to marketing strategy development will give you a clear understanding of how you can effectively differentiate within your marketplace and achieve your commercial objectives in line with your sales strategy.

Find out how we have we helped our clients breakthrough with their marketing strategies.

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A tried, tested and proven approach to strategy development

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Development of an informed and confident Customer Value Proposition based on internal and external industry and customer insights

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A clear and focused marketing strategy for the next 3 years

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Creation of a bespoke marketing action plan for the next 12 months

If you need:

  • A clear, differentiated Customer Value Proposition that will stand out in your marketplace
  • A marketing strategy that will help you reach your goals and achieve results
  • A marketing plan that is fit for purpose, customer, sector, regional requirements and resource availability.

Get in touch with our Managing Director, Claire Kinloch by emailing

For Gray & Adams to continue to effectively compete against the growing UK and European competition and break into new markets it was essential for us to invest in our marketing activity. Genoa Black provided the insight and strategy to give us the confidence to begin this next phase in our development.
- Calvin Morrice, Managing Director, Dunfermline.