The business challenge

To develop a creative strategy, targeting a diverse range of domestic and international audiences, across a range of channels and collateral, that would increase venue bookings.

The marketing breakthrough

A creative strategy promoting the AECC and its wide product and service offering that elevated the centre as the preferred event destination. This was then executed across print advertising, event show guides, brand collateral, video animation, internal signage, marketing material and internal communications.

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Since we (AECC) appointed Genoa Black as our marketing agency, we have been impressed by their strategic input, ideas and ability to get things done. I am really enjoying working with the Genoa Black team and feel that their skills really enhance our marketing impact.

- Victoria Withy, Head of Communications, AECC