Alba Power

The business challenge

To build a global challenger brand in a highly competitive marketplace, through developing a clear proposition internationally and raising global awareness of the company’s increasing and innovative product and service portfolio.

The marketing breakthrough

By working closely with regional management and the Alba Power team, we delivered an integrated sales and marketing strategy across 5 continents. The strategy included PR, award entries, brand development and design, internal marketing, digital marketing (including a new website and accompanying SEO), research, sponsorship execution, photography and video curation, global event support and customer marketing.

Alba Power’s export growth, supported by our marketing, saw an increase in export sales as a percentage of total turnover from 33% in 2013 to 78% in 2014. In addition, they achieved increased global brand awareness through international event attendance, award successes and customer campaigns.

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Genoa Black has really taken Alba Power to new heights in terms of global industry profile and credibility.

- Terry Alderton, Managing Director, Alba Power.