The business challenge

To develop a new brand that would help to build the Cromars brand profile and help them expand across the UK.

The marketing breakthrough

A sharp, sustainable and customer focused positioning, brand, messaging and marketing strategy which was informed by research and developed across digital platforms, including the development of a new website.

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It has been a pleasure working on an award winning brand such as Cromars which has become a magnet for students and tourists alike in St Andrews.

- Vicki Whetton, Genoa Black Director.