The business challenge
Create a compelling and differentiated beer, gin and whisky brand in an international, cluttered and competitive market.
The marketing breakthrough
After extensive market research and workshops with the Eden Brewery team, a new brand for the Eden Brewery portfolio was developed to encompass its brewery and distillery operations. Capitalising on the companies unique location in St.Andrews, the new brand name “Eden Mill” was created and new branding was developed and taken across all packaging formats, website and brand videos.
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