Eden Mill

The business challenge

Create a compelling and differentiated beer, gin and whisky brand in an international, cluttered and competitive market.

The marketing breakthrough

After extensive market research and workshops with the Eden Brewery team, a new brand for the Eden Brewery portfolio was developed to encompass its brewery and distillery operations. Capitalising on the companies unique location in St.Andrews, the new brand name “Eden Mill” was created and new branding was developed and taken across all packaging formats, website and brand videos.

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Having worked closely with the team at Eden Mill to develop the name, brand positioning, visual identity and bottle concept for the Eden Mill Gin range, it has been a particular highlight for the team to see the brand experience international growth and craft a unique position in a market that is both competitive and challenging.

- Gaynor Duthie, Genoa Black, Client Services Director.