Glen Tanar

The business challenge

Create a new brand identity and proposition and develop a deeper understanding of customer groups. This supported the building of international brand awareness, created a clear destination marketing campaign and helped drive an increase in bookings.

The marketing breakthrough

A brand strategy and customer proposition that was developed following stakeholder workshops, customer feedback and occupancy and footfall reviews.  Founded on its Scottish location and heritage, a new brand identity was developed which reflected the elegant but contemporary look and feel of Glen Tanar. A new creative concept was designed and rolled out across online and offline platforms.

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It was a privilege to work on such an esteemed Scottish tourism location and have the opportunity to shape the organisation’s brand and customer marketing strategy to help reach international audiences.

- Claire Kinloch, Genoa Black, Managing Director.